Privacy Policy

At The Fighting Road, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website or make a purchase.

1. Information We Collect

  • Personal Information: When you make a purchase or create an account on our website, we may collect personal information such as your name, email address, shipping address, phone number, and payment details.
  • Non-Personal Information: We may also collect non-personal information, such as your IP address, browser type, and browsing behavior on our site, to help us improve our services and enhance your shopping experience.

2. How We Use Your Information

  • Order Processing: We use your personal information to process and fulfill your orders, including sending order confirmations, processing payments, and delivering products.
  • Customer Service: Your information helps us respond to your inquiries, process returns, and provide customer support.
  • Marketing Communications: With your consent, we may use your email address to send you promotional offers, newsletters, and updates about new products or services. You can opt-out of these communications at any time.
  • Website Improvement: Non-personal information may be used to analyze site usage, monitor trends, and improve the functionality and user experience of our website.

3. Information Sharing and Disclosure

  • Third-Party Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, processing payments, and fulfilling orders. These providers are required to keep your information confidential and secure.
  • Legal Obligations: We may disclose your information if required to do so by law or in response to valid legal requests, such as a court order or subpoena.
  • Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new owners as part of the transaction.

4. Security of Your Information

  • We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

5. Your Rights and Choices

  • Access and Update: You have the right to access and update your personal information by logging into your account on our website.
  • Opt-Out: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions in our emails or by contacting us directly.
  • Data Deletion: If you wish to delete your account or personal information, please contact us at contact@thefightingroad.com. Please note that we may retain certain information as required by law or for legitimate business purposes.

6. Cookies and Tracking Technologies

  • Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyze website traffic. You can manage your cookie preferences through your browser settings.

7. Children's Privacy

  • The Fighting Road does not knowingly collect or solicit personal information from children under the age of 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information.

8. Changes to This Privacy Policy

  • We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the revised policy on our website with the updated date.

9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at contact@thefightingroad.com. We are here to help and ensure that your privacy is respected.